An educational organization · Coming soon
It means “Here I am” — the answer a person gives before they know what is being asked. We build the appetite that makes a child answer that way.
A child says it
A child says it when the sefer is left open on the table, when a friend is standing alone, when the mitzvah is small and no one is watching, and when it would be easier to say nothing.
Hineini.
The program
JBAM is our curriculum — a groundbreaking, practical way to grow an appetite for Torah, mitzvos, and middos in children. Not a values poster on a wall. A daily practice that children carry into the hallway, the kitchen, and the street.
What we grow
Children keep what they want. Every part of JBAM is built to make these three feel worth wanting.
Learning that a child reaches for on his own, because he has tasted what is inside it.
Doing, not knowing about doing — mitzvos practiced until they become the natural first move.
Character built in the small moments, where it is actually decided.
Who it's for
Something real to do at home — around the table, on the way to shul, at bedtime — without needing to be a mechanech.
Material for youth groups, Shabbos programs, and Pirchei that holds a child's attention and leaves something behind.
A middos curriculum that fits alongside your existing limudim instead of competing with them.
To be clear
Hineini is an educational organization. We do not enroll children, and we are not a home education program. We build curriculum and put it in the hands of the families, shuls, and schools who use it.
Led by
Rabbi Yoel Lax
Founder and Director
Coming soon
Tell us whether you're a parent, a shul, or a school, and we'll reach out before JBAM opens.
info@hineini.me